Summing Up
Content marketing isn’t restricted to blogging. You’ll probably create tons of blog posts, but if you’re strategic, you’ll use your blog as just one channel in your content campaigns.
Remember, content marketing works with your other digital tactics in a comprehensive marketing plan designed to move people deliberately through your Customer Value Journey.
Don’t forget to download the Content Campaign Plan, which is your best resource for planning content for every stage of the funnel: TOFU, MOFU, and BOFU.
Then, once you’ve got your content assets built, you’re ready to learn how to use digital advertising to drive traffic and conversions.