3.   Perfect Content Marketing Is Ascension Focused

Failure to provide an ascension path from every piece of content you create isn’t just bad marketing—it’s a bad user experience.

Smart content marketers anticipate the next logical intent and remove as much friction as possible to create a clear path to conversion.

For instance, let’s say I’m shopping for supplies to repaint my kitchen…

In our Freshbooks pricing page example, notice that Freshbooks has created a clear ascension path to a “Risk-Free Trial” of the software.

In blog content, prospects can be given the opportunity to opt-in with their email address to get more information about a topic.

Check out this ascension offer embedded in a blog post. Clicking on this banner ad will take the prospect to a landing page to enter their email address and ascend to a lead:

Ascension offers can be embedded in your blog posts.

They get more information about a topic they are interested in. You get a lead.