Summing Up

The Customer Value Journey is the foundation for all the tactics you’ll learn in this Guide. Whether you’re learning about content marketing, digital advertising, or analytics, or any other topic, keep this concept in mind.

Don’t worry, though. We’ll review it several times so it stays fresh on your mind. And by the end of this Guide, it will likely be cemented into your thinking.

Now that you understand the Customer Journey, it’s time to talk about the #1 tactic you’ll use to engage people at every stage: Content Marketing.